經(jīng)全球主要酒類與烈酒展——全球酒博覽會(huì)研究發(fā)現(xiàn)，以消耗酒量計(jì)算，亞洲的酒類消費(fèi)量在2010年前的10年內(nèi)將增加46％，遠(yuǎn)高于同一期間全球10％的增長(zhǎng)。隨著全球酒類交易傳統(tǒng)市場(chǎng)歐洲市場(chǎng)的萎縮，亞洲市場(chǎng)的重要性日增。
作為行業(yè)的領(lǐng)導(dǎo)者，全球最大的洋酒集團(tuán)帝亞吉?dú)W洋酒集團(tuán)敏銳地感受到了這種變化，并立即付之于行動(dòng)，把亞洲市場(chǎng)列為最為重要的區(qū)域之一。帝亞吉?dú)W將在亞洲市場(chǎng)上投入更多的精力與財(cái)力，將亞洲市場(chǎng)培養(yǎng)成最主要的業(yè)務(wù)增長(zhǎng)市場(chǎng)。
日前，帝亞吉?dú)W宣布成立帝亞吉?dú)W亞太區(qū)，這是繼帝亞吉?dú)W北美、歐洲及國(guó)際以外的全球第四個(gè)業(yè)務(wù)區(qū)域。新的亞太區(qū)將整合目前帝亞吉?dú)W六大亞太國(guó)家和地區(qū)市場(chǎng)，即：大中華區(qū)（包括中國(guó)大陸、香港及臺(tái)灣）、東南亞、澳大利亞、日本、韓國(guó)和印度，其成立既體現(xiàn)出亞太地區(qū)經(jīng)濟(jì)等各方面的良好發(fā)展前景，又充分表明了帝亞吉?dú)W對(duì)亞太市場(chǎng)的高度重視，這將對(duì)整個(gè)亞太區(qū)的發(fā)展有著巨大的積極意義。值得一提的是，大中華區(qū)在整個(gè)亞太區(qū)表現(xiàn)突出，已成為帝亞吉?dú)W亞太區(qū)增長(zhǎng)最快的地區(qū)；在帝亞吉?dú)W進(jìn)入中國(guó)11年以來(lái)，旗下酒類產(chǎn)品如世界蘇格蘭威士忌銷量第一的Johnnie Walker（尊尼獲加）、世界第一的黑啤Guin－ness（健力士）、世界第一的利口酒Baileys（百利）、世界第一的伏特加Smirnoff（斯米諾）……深受中國(guó)消費(fèi)者的歡迎，銷售額始終保持可觀的增長(zhǎng)。以蘇格蘭威士忌市場(chǎng)為例，根據(jù)蘇格蘭威士忌酒協(xié)會(huì)公布的數(shù)字，2005年蘇格蘭向中國(guó)的烈酒出口量達(dá)到4600萬(wàn)英鎊（約7億人民幣），蘇格蘭威士忌已經(jīng)成為中國(guó)銷量最好的進(jìn)口烈酒。2007年2月中旬，帝亞吉?dú)W公布的2007財(cái)年中期報(bào)告指出上半年（2006年7月至12月）公司取得了良好的發(fā)展態(tài)勢(shì)，銷售額增長(zhǎng)超過(guò)了上個(gè)財(cái)年同期水平。財(cái)報(bào)中特別提到，帝亞吉?dú)W在中國(guó)市場(chǎng)銷售收入和市場(chǎng)份額都取得了可觀的增長(zhǎng)：產(chǎn)品銷量增長(zhǎng)43％，銷售收入增長(zhǎng)73％，其中，由于明顯地增加了市場(chǎng)推廣力度，公司的尊尼獲加黑牌成為推動(dòng)這一增長(zhǎng)的明星產(chǎn)品，其銷量及銷售收入都將近翻番，出色的表現(xiàn)使帝亞吉?dú)W產(chǎn)品的市場(chǎng)占有率持續(xù)飛速增長(zhǎng)，并為越來(lái)越多的中國(guó)消費(fèi)者所認(rèn)可。帝亞吉?dú)W亞太區(qū)的成立將使得大中華區(qū)能夠獲得更多的企業(yè)資源，實(shí)現(xiàn)更快的業(yè)務(wù)增長(zhǎng)，為中國(guó)這一新興市場(chǎng)提供更好的支持。
帝亞吉?dú)W新任亞太區(qū)總裁John Pollaers說(shuō)道：“此次將之前隸屬于國(guó)際區(qū)的大中華區(qū)、東南亞區(qū)、澳大利亞、日本、韓國(guó)和印度整合成為新的亞太區(qū)，這意味著帝亞吉?dú)W將整合公司內(nèi)部的資源，包括組織結(jié)構(gòu)、管理、市場(chǎng)營(yíng)銷及人才方面的優(yōu)勢(shì)，使亞太區(qū)的發(fā)展更上一個(gè)臺(tái)階。對(duì)于亞洲酒類市場(chǎng)的發(fā)展前景，我們非常看好，并且堅(jiān)信亞太區(qū)將成為帝亞吉?dú)W全球發(fā)展速度最快的區(qū)域，為此我們感到非常驕傲。”目前，帝亞吉?dú)W在亞太區(qū)建立了強(qiáng)大的創(chuàng)新儲(chǔ)備力量，已經(jīng)有了1500名富有才華的員工。同時(shí)，帝亞吉?dú)W將繼續(xù)為亞太地區(qū)增強(qiáng)建立人才儲(chǔ)備的能力：即吸引、雇用、發(fā)展、留住人才以及建立接班人計(jì)劃在企業(yè)內(nèi)部形成合力，優(yōu)化效益，在各方面使企業(yè)更精簡(jiǎn)、行動(dòng)更迅速、表現(xiàn)更加出色，無(wú)論是市場(chǎng)通路、分銷、銷售和市場(chǎng)、創(chuàng)新和全球供應(yīng)鏈層面。
由于亞太區(qū)在全球市場(chǎng)的特殊地位，帝亞吉?dú)W全球高級(jí)主管專門針對(duì)亞洲市場(chǎng)，共同商討并制訂了新的五年發(fā)展計(jì)劃。該計(jì)劃指明了帝亞吉?dú)W公司發(fā)展方向以及實(shí)現(xiàn)計(jì)劃的選擇方式。該計(jì)劃明確指明中國(guó)與印度將是重要的新興市場(chǎng)。在包括中國(guó)大陸、香港和臺(tái)灣的大中華區(qū)，帝亞吉?dú)W不僅將在業(yè)務(wù)方面取得兩位數(shù)的增長(zhǎng)，使亞太區(qū)成為全球增長(zhǎng)引擎，同時(shí)也將致力于將公司發(fā)展成為中國(guó)市場(chǎng)最受尊敬的外商投資企業(yè)、員工心目中的最佳雇主以及行業(yè)楷模。
隨著帝亞吉?dú)W新的亞太區(qū)成立，帝亞吉?dú)W在中國(guó)加大直接投入、和中國(guó)伙伴共同推動(dòng)酒業(yè)發(fā)展適逢其時(shí)。帝亞吉?dú)W將利用其在全球的先進(jìn)經(jīng)驗(yàn)運(yùn)用到中國(guó)市場(chǎng)并注重本地化的發(fā)展以及同中國(guó)行業(yè)一起成長(zhǎng)。正如同它旗下的世界第一的蘇格蘭威士忌尊尼獲加的廣告詞一樣：“中國(guó)，永遠(yuǎn)向前。
Trading in approximately 180 markets, we employ over 20,000 talented people around the world. With offices in 80 countries, we also have manufacturing facilities across the globe including Great Britain, Ireland, United States, Canada, Spain, Italy, Africa, Latin America, Australia, India and the Caribbean. And the people who work for us across these markets really care for the legacy of each of our brands. We want them to be enjoyed by consumers for generations to come, which means we also take our role as a producer of alcohol very seriously. Diageo is at the forefront of industry efforts to promote responsible drinking.
The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). The following information is registered with the Registrar of Companies for England and Wales:
Full name: Diageo plc
Registered Number: 23307
Registered office: Lakeside Drive, London, NW10 7HQ
Place of Registration: England and Wales
History
For example our earliest ancestor company formed in 1749, is Justerini & Brooks - wine merchants, and blenders of the famous J&B whisky range. 10 years after that, in 1759 Arthur Guinness signed the lease on the now world famous St James's Gate brewery in Dublin, going on to create a globally iconic brand.
Many of our distilleries were also fired-up in the late eighteenth century. Through the nineteenth and twentieth centuries our range of brands and our business continued to innovate and expand under various parent companies, and in 1997 Diageo was created through the merger of Grand Metropolitan Public Limited Company and Guinness PLC, creating a food and drinks conglomerate which included the world's greatest collection of premium drinks.
Between 2000 and 2002 we made the strategic decision to exit our food interests – with Burger King and Pillsbury being the two main divestments - and to focus exclusively on premium beverage alcohol. It was during this period, in 2001, that we acquired additional spirits and wine brands from Seagram, and we have subsequently expanded our range through both selective long term value acquisitions, strategic partnerships and innovation.
While we look always to the next step in the Diageo journey, we are grateful for the strength which the long and rich heritage of our brands brings to our company.
The Diageo Family Tree
Alcohol in Society
Creating a positive role for alcohol in society is fundamental to our company purpose and the long-term viability of our business.
We appreciate that responsible drinking is a valued and enjoyable part of celebrations in everyday life for most people who choose to drink. However, we recognise that some consumers cause harm to themselves and others when they drink irresponsibly. This is not good for them, for society or for our reputation, and we seek to do our part, working with others, to address this problem.
Diageo takes great care to only market our brands responsibly to adults. We support programmes, practices and policies that address issues related to the misuse of alcohol including drink driving, underage drinking, and excessive consumption of alcohol. We encourage our consumers to make responsible decisions about drinking – or not drinking – and we expect the same from our employees worldwide.
We offer all employees our DRINKiQ training course and encourage them to be ambassadors for responsible drinking.
We also aim to provide consumers with the information they need to make responsible choices regarding alcohol. One such effort is DRINKiQ.com. Launched in 2008, DRINKiQ.com is a global initiative, with an additional 18 national websites in 8 languages,aimed at raising awareness and sharing information with others interested in reducing the harm caused by alcohol misuse. It also houses nutritional, allergen and alcohol content information for all of our wholly owned Diageo brands.
Diageo focuses on three areas where we believe our contribution has the most impact:
1.Set high company and industry standards in responsible marketing and provide useful information to consumers about our brands.
2.Implement initiatives designed to raise awareness and work with others to seek to change attitudes and behaviour to minimise alcohol misuse.
3.Promote effective and targeted alcohol policies and foster balanced debate and stakeholder dialogue at the global, regional and country levels.
For the more information on our specific targets that we have set for ourselves across these catrgories, check out our online Corporate Citizenship Report.
About Us